Building CompaniesThat Shape Africa'sFuture.
ONARU LIMITED is a Nigerian technology and venture company that builds, owns and operates businesses across software, creative technology, media, commerce and culture.
About ONARU
Why a holding company, and why now.
The Beginning
2016 — 2020
A camera and a question
Years of client work across brands, weddings and campaigns exposed the same gap everywhere: talent was abundant, systems were not. Businesses ran on WhatsApp threads and memory.
Today
2021 — 2026
From services to structures
ONARU was formed to build the answers — software, studios, media and consumer brands, each run by small teams and connected by shared infrastructure.
The Future
2027 →
A continental operating layer
The ambition is a group of durable African companies that outlive their founders: profitable, well-governed, and useful to millions of people who create and trade every day.
The Model
We build. We operate. We create.
ONARU builds, owns and operates its own companies — and puts the same capability to work for a small number of external partners each year.
01 — ONARU Companies
Businesses and products we build and operate.
- TRYSATechnology
- YOMI VISUALSCreative
- YV STUDIOS AFRICAStudios
- YV ENTERTAINMENTEntertainment
- PLAYBAAQMusic
- YOFAFood Technology
- NUWAHospitality
02 — ONARU Studio
Capabilities we provide to external companies and clients.
Brand & Strategy
Positioning, naming, identity systems and the strategy that decides what gets built.
Creative & Production
Photography, film, art direction and content produced end-to-end in our own studios.
Digital Products
Websites, platforms and product design built for performance and longevity.
Marketing & Growth
Advertising, campaigns, funnels and the measurement that keeps them honest.
Business Technology
Automation, internal systems and the operational tooling that lets a business scale.
ONARU OS
One vision, many worlds, one click to operate.
ONARU OS is the operating layer we are building to connect and run the group's businesses from a single place — work, people, clients, finance and automation in one system rather than a stack of disconnected tools.
Connected
Each business keeps its own system of record; ONARU OS connects to them securely.
Operated
Work, approvals and follow-ups move through the same place the business is seen.
Accountable
Automation handles routine work; sensitive actions still require human approval.
01 — ONARU Companies
The ONARU Ecosystem.
We build brands, products and experiences designed for modern life.
ONARU City
A city where every business is a promise.
ONARU City is a 3D game set in Lagos. Ride, build and deliver for businesses in the ONARU portfolio, and grow a city designed to move real work forward. Developed by Yomi Onalaru.
Playable now
- Builder and Dispatch Rider loops in a 3D Lagos
- Bicycle, motorbike, car and truck
- Beginner training, health and respawn
- Username and PIN accounts, controller and touch support
Coming
- Mission board linked to verified business results
- 2–4 player online play and voice
- Homes, offices and jobs inside the city
- PLAYBAAQ music and in-game purchases through TRYSA Pay

Yomi Onalaru
Founder & CEO
Meet The Founder
Yomi Onalaru
CEO & Founder
Yomi began behind a camera. Years of photographing people, brands and spaces taught him something most business schools never do — that value is created in the details, and that the person who controls the system controls the outcome.
Freelancing had a ceiling. Every project ended, every invoice closed, and the work started again from zero. So he stopped selling hours and started building infrastructure: tools, studios and platforms that keep working after the day ends.
That shift became ONARU — a technology and venture company built to create businesses that solve problems he has personally lived through. Operating software for creative businesses. Studio space for people who cannot afford a studio of their own. Platforms for artists, food and hospitality.
The through-line is empowerment. African creators do not lack talent; they lack leverage. ONARU exists to hand them the machinery — and to keep building it for the next thirty years, not the next funding cycle.
Yomi Onalaru
Lagos, Nigeria
Philosophy
Five rules we refuse to break.
We don't chase trends.
Hype is a poor substitute for demand. We build for problems that will still exist in ten years.
We build systems.
A system compounds while you sleep. A service stops the moment you do.
We solve meaningful problems.
If removing the product wouldn't hurt anyone, it wasn't worth building.
We think in decades.
Every decision is measured against where the company should be in 2040.
We create impact before profit.
Margin follows usefulness. We earn the right to charge by being genuinely needed.
Vision
Our ambition is simple.
Build companies that improve how Africa creates, works and grows.
Contact
Let's start a conversation.
- hello@onaru.com
- /company/onaru
- @onaru
- Office
- Lagos, Nigeria





