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Technology & Venture Company

Building CompaniesThat Shape Africa'sFuture.

ONARU LIMITED is a Nigerian technology and venture company that builds, owns and operates businesses across software, creative technology, media, commerce and culture.

About ONARU

Why a holding company, and why now.

The Beginning

2016 — 2020

A camera and a question

Years of client work across brands, weddings and campaigns exposed the same gap everywhere: talent was abundant, systems were not. Businesses ran on WhatsApp threads and memory.

Today

2021 — 2026

From services to structures

ONARU was formed to build the answers — software, studios, media and consumer brands, each run by small teams and connected by shared infrastructure.

The Future

2027 →

A continental operating layer

The ambition is a group of durable African companies that outlive their founders: profitable, well-governed, and useful to millions of people who create and trade every day.

The Model

We build. We operate. We create.

ONARU builds, owns and operates its own companies — and puts the same capability to work for a small number of external partners each year.

01 — ONARU Companies

Businesses and products we build and operate.

  • TRYSATechnology
  • YOMI VISUALSCreative
  • YV STUDIOS AFRICAStudios
  • YV ENTERTAINMENTEntertainment
  • PLAYBAAQMusic
  • YOFAFood Technology
  • NUWAHospitality
Our companies →

02 — ONARU Studio

Capabilities we provide to external companies and clients.

  • Brand & Strategy

    Positioning, naming, identity systems and the strategy that decides what gets built.

  • Creative & Production

    Photography, film, art direction and content produced end-to-end in our own studios.

  • Digital Products

    Websites, platforms and product design built for performance and longevity.

  • Marketing & Growth

    Advertising, campaigns, funnels and the measurement that keeps them honest.

  • Business Technology

    Automation, internal systems and the operational tooling that lets a business scale.

Start a project →

ONARU OS

One vision, many worlds, one click to operate.

ONARU OS is the operating layer we are building to connect and run the group's businesses from a single place — work, people, clients, finance and automation in one system rather than a stack of disconnected tools.

Connected

Each business keeps its own system of record; ONARU OS connects to them securely.

Operated

Work, approvals and follow-ups move through the same place the business is seen.

Accountable

Automation handles routine work; sensitive actions still require human approval.

01 — ONARU Companies

The ONARU Ecosystem.

We build brands, products and experiences designed for modern life.

YOMI VISUALS
02

YOMI VISUALS

Creative

Imagery made to last.

A creative production company specializing in photography, videography and visual storytelling.

PhotographyVideographyCommercial CampaignsWeddings & Events
Creative Production & PhotographyBook with Yomi Visuals →
YV STUDIOS AFRICA
03

YV STUDIOS AFRICA

Studios

Space to make the work.

Premium creative spaces and production environments for photographers, filmmakers, creators, brands, artists and production teams.

Photography SpacesVideo ProductionCampaignsContent Creation
Creative Studios & Production SpacesVisit yvstudios.ng →
YV ENTERTAINMENT
04

YV ENTERTAINMENT

Entertainment

Stories, artists and culture.

ONARU's entertainment and media interests, currently represented by Playbaaq.

Artist DevelopmentCreative ProjectsVisual ContentExperiences
Entertainment & Creative MediaVisit playbaaq.app →
PLAYBAAQ
05

PLAYBAAQ

Music

Built for artists.

A technology-driven platform supporting artists and music creators across the music ecosystem.

Artist ServicesMusic ReleasesDistributionContent
Music & Artist PlatformVisit playbaaq.app →
NUWA
07

NUWA

Hospitality

Discover and book African stays.

A hospitality platform connecting guests with distinctive stays and experiences across Africa.

HospitalityDirect BookingAfrican StaysGuest Experience
African Hospitality PlatformVisit nuwa.africa →
View all companiesSeven businesses. One operating thesis.

ONARU City

A city where every business is a promise.

ONARU City is a 3D game set in Lagos. Ride, build and deliver for businesses in the ONARU portfolio, and grow a city designed to move real work forward. Developed by Yomi Onalaru.

Playable now

  • Builder and Dispatch Rider loops in a 3D Lagos
  • Bicycle, motorbike, car and truck
  • Beginner training, health and respawn
  • Username and PIN accounts, controller and touch support

Coming

  • Mission board linked to verified business results
  • 2–4 player online play and voice
  • Homes, offices and jobs inside the city
  • PLAYBAAQ music and in-game purchases through TRYSA Pay
TRYSAYV Studios AfricaPLAYBAAQYOFANUWAShop 1401Folak
Yomi Onalaru, Founder and CEO of ONARU Limited

Yomi Onalaru

Founder & CEO

Meet The Founder

Yomi Onalaru

CEO & Founder

Yomi began behind a camera. Years of photographing people, brands and spaces taught him something most business schools never do — that value is created in the details, and that the person who controls the system controls the outcome.

Freelancing had a ceiling. Every project ended, every invoice closed, and the work started again from zero. So he stopped selling hours and started building infrastructure: tools, studios and platforms that keep working after the day ends.

That shift became ONARU — a technology and venture company built to create businesses that solve problems he has personally lived through. Operating software for creative businesses. Studio space for people who cannot afford a studio of their own. Platforms for artists, food and hospitality.

The through-line is empowerment. African creators do not lack talent; they lack leverage. ONARU exists to hand them the machinery — and to keep building it for the next thirty years, not the next funding cycle.

Yomi Onalaru

Lagos, Nigeria

Philosophy

Five rules we refuse to break.

01

We don't chase trends.

Hype is a poor substitute for demand. We build for problems that will still exist in ten years.

02

We build systems.

A system compounds while you sleep. A service stops the moment you do.

03

We solve meaningful problems.

If removing the product wouldn't hurt anyone, it wasn't worth building.

04

We think in decades.

Every decision is measured against where the company should be in 2040.

05

We create impact before profit.

Margin follows usefulness. We earn the right to charge by being genuinely needed.

Vision

Our ambition is simple.

Build companies that improve how Africa creates, works and grows.

Contact

Let's start a conversation.

Email
hello@onaru.com
LinkedIn
/company/onaru
Instagram
@onaru
Office
Lagos, Nigeria